Effective date: 13 July 2026
1. Who we are
Aquababies Yorkshire Ltd provides children’s swimming lessons and is the controller of the personal data described in this Privacy Notice.
Company number: 17256237
Registered office: 4 Waterfront Mews, Apperley Bridge, Bradford BD10 0UR Email: info@aquababies-yorkshire.co.uk
Telephone: 07840 978802
2. Information we collect
We may collect names, children’s dates of birth, contact details, booking and lesson information, attendance information, payment records, swimming progress and achievements, correspondence, complaints, and information supplied through our website form, email, telephone or other communications.
Where relevant to a child’s safety, welfare or participation, we may also collect medical information, disabilities, allergies, learning difficulties, additional needs or other health information. Health information is special category personal data and is handled with additional care.
3. How we collect information
We collect information directly from parents, guardians and customers when they enquire, join a waiting list, book or renew lessons, make payments, provide information relevant to lessons, contact us, submit a website form or make a complaint. We may also receive relevant information from teachers, employees, venue operators or professional advisers where necessary to provide lessons, manage safety, investigate incidents, handle complaints or meet legal obligations.
4. Why we use information and our lawful bases
We use personal information to respond to enquiries; manage waiting lists, bookings, payments and lessons; communicate about services, timetable changes and pool closures; maintain records; manage safety, medical needs and emergencies; handle complaints; keep financial and business records; establish, exercise or defend legal claims; and comply with legal obligations.
Depending on the circumstances, we rely on performance of a contract or steps requested before entering into a contract, compliance with legal obligations, our legitimate interests in operating and protecting the swimming school, and consent where consent is required.
Where we process health or other special category information, we will also identify an appropriate condition under data protection law, such as explicit consent where appropriate, protection of vital interests in an emergency where the individual is incapable of giving consent, or the establishment, exercise or defence of legal claims, depending on the circumstances.
5. Children’s information
We collect children’s information only where relevant to enquiries, bookings, lesson delivery, swimming progress, safety, welfare, medical or additional needs, emergency arrangements, complaints, legal obligations or administration of our services. Parents and guardians should provide accurate information and tell us promptly if relevant information changes.
6. Payments
Customers may pay by bank transfer or cash. We keep appropriate payment and accounting records. We do not collect payment-card details through the website.
7. Marketing emails
We may send emails about our swimming lessons, courses and related services where permitted by law. Where consent is required, we will ask for it. In other circumstances, we may rely on rules permitting marketing to existing customers about our own similar services where the legal requirements are met. You can unsubscribe from marketing emails at any time. Service messages about bookings, payments, timetable changes, pool closures or other operational matters are not marketing messages.
8. Who we share information with
We do not sell personal information. Where necessary, we may share information with employees and self-employed teachers; venue operators; IT, website, email, cloud-storage and other service providers; accounting providers and professional advisers; insurers; regulators, governing bodies or affiliated organisations where applicable; law-enforcement agencies, local authorities, safeguarding bodies or emergency services; and other persons where required by law or necessary to establish, exercise or defend legal claims. Service providers acting on our behalf must handle personal information appropriately and only for authorised purposes.
9. Where information is stored
Customer and business records may be stored in spreadsheets, paper files, Google Drive, accounting software and email systems. We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
10. International transfers
Some technology and cloud service providers may process or store personal information outside the United Kingdom. Where personal information is transferred internationally, we will ensure that an appropriate legal safeguard or other lawful transfer mechanism is used where required.
11. How long we keep information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing lessons, administering bookings, handling complaints, meeting safeguarding, insurance, accounting, tax and other legal requirements, and establishing, exercising or defending legal claims. Different records may be kept for different periods. We periodically review the information we hold and securely delete or destroy it when no longer required.
12. Photographs and videos
Aquababies Yorkshire Ltd does not currently use customer photographs or videos for its website or social media. Photography and video filming during lessons are not permitted under our Terms & Conditions.
13. Website cookies and analytics
Aquababies Yorkshire Ltd does not knowingly use Google Analytics, Meta Pixel or other analytics or tracking tools. The website may still use cookies necessary for its operation. The website’s cookie information and consent mechanism will be kept under review so that they accurately reflect the cookies and technologies in use.
14. Your rights
Depending on the circumstances, you may have rights to request access to personal information, correction, deletion, restriction, transfer of information and to object to certain processing. Where we rely on consent, you may withdraw it at any time without affecting earlier lawful processing.
You also have the right to complain to the Information Commissioner’s Office (ICO). We would appreciate the opportunity to address your concerns first, so please contact us using the details above.
15. Changes to this Privacy Notice
We may update this Privacy Notice when our practices, services or legal obligations change. The current version will be published on our website with its effective date.